This is second part in a two-part series. Please also see part one: Thinking About Starting or Expanding Your Pet Products Business?
Listed below are 16 important things to consider in vetting (pun intended) a private label pet products company. Not all private label pet products companies are created equal, so it’s important to find the right partner to help you grow and scale your business.
All of these questions may not apply to your situation, but hopefully this list will provide a good foundation of things to consider.
- Quality of the Products – What is the quality of the products they offer?
- Safety of the Products – Are the pet products, materials and ingredients safe for animals (and kids)?
- Natural Based – Are the products made primarily of natural ingredients or cheap synthetics?
- Minimum Order Quantities (MOQ) – How many products do you have to order?
- Price Point – What is the manufacturer’s suggested retail price (MSRP) for the items?
- Reseller Options – Can the products easily be sold in traditional stores and offices as well as in online stores?
- Distribution Options – How easy is it to have the items shipped to your store, warehouse, third party logistics provider (3PL) or Amazon?
- Branding & Labeling – Does the company assist in creating labels with your logo and branding as well as apply them to the products?
- Turn Around Times – How long does it take to get an order shipped?
- Depth of Products – Do they have a variety of products to make it easy to expand your lines into other areas?
- Variety of Sizes – Do they offer pet products in a variety of sizes and options?
- Custom Solutions – Are they able to create custom products or formulations to help you further differentiate your line of pet products?
- Bulk or Concentrate Options – If you want to package the products yourself, do they offer options for bulk products or products in a concentrated form?
- Evolving Lines – Is the company investing in new product development and improvement to stay in a competitive position?
- Country of Origin – Are the products made in the US or another country?
- Satisfaction Guarantee – What is the company’s satisfaction policy?
About Natural Pet Innovations:
Natural Pet Innovations™ is a manufacturer of proprietary, natural based, made in the USA product lines for dogs, cats and horses for our partners worldwide. We specialize in creating turnkey private label products for our Amazon,® eCommerce and retail partners. As a wholesaler and contract packager, we also offer custom formulations, bulk sales and concentrates.
We have perfected our turnkey private label process over the last 10 years. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us to learn about how quick and easy it is to start promoting your own brand today.





