This is the first part in a two-part series. Please also see part two: 16 Key Considerations in Selecting a Private Label Pet Products Company for additional tips.
Are you considering starting or expanding a pet products business? If so, private label pet products are a great option to explore! With a booming pet market, and the ability to easily sell products online, working with a private label partner might be the best way for you to create and/or add pet product lines and grow your business.
Overview of the Pet Products Industry
The pet products industry is a huge market. The American Pet Products Association (APPA) estimates that in 2018 over $72 billion will be spent on pets in the U.S. Additionally, rates for pet ownership are growing, and expenditures on pets have increased over the years.
Growth of Online Pet Products Sales
The growth in the pet products industry, coupled with the ability to more easily set up e-commerce stores, sell products online or partner with companies such as Amazon for distribution, has created an unprecedented opportunity for businesses to sell pet products.
Who Should Consider Private Label Pet Products?
Private label pet products give companies an opportunity to develop their own line of pet products with their own branding and logo. This is an ideal solution not only for online sellers, but also for pet stores, vets, groomers, trainers and even animal rescue groups that want to sell branded products for fundraising campaigns.
What Should I Look for in a Private Label Partner?
There are many factors to consider in selecting the right partner to grow your business. It’s important to research the types of products they offer and the quality. You would want to evaluate their price points and suggested sales prices and look at the minimum order requirements. Also ask about how they handle labeling and packaging and find out about the types of shipping options they offer. For a more comprehensive list of questions, please see part-two of this article: 16 Key Considerations in Selecting a Private Label Pet Products Company.
About Natural Pet Innovations
Natural Pet Innovations™ is a manufacturer of proprietary, natural based, made in the USA product lines for dogs, cats and horses for our partners worldwide. We specialize in creating turnkey private label products for our Amazon,® eCommerce and retail partners. As a wholesaler and contract packager, we also offer custom formulations, bulk sales and concentrates.
We have perfected our turnkey private label process over the last 10 years. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us to learn about how quick and easy it is to start promoting your own brand today.
