If you are looking for tips on how to start a dog treat business or how to set up a trendy pet bakery, we have 10 helpful tips for you. There are many things to consider, from manufacturing and packaging, to marketing and distribution. We hope you enjoy this article, and please let us know if you have additional tips we should add to our list.
1. Research Dog Treat Trends for 2021
We suggest you start by researching market trends. Although projections for 2021 have not yet been released, the American Pet Products Association estimated $38.4 BILLION would be spent on pet food and pet treats in the US in 2020.
Dog treats represent a rapidly growing product category that is projected to increase over the years. Here are some significant trends to consider:
- Clean, healthy, and nutritious pet treats are growing in popularity
- Consumers are requesting single ingredient or limited ingredient pet treats
- Pet treats that provide a “functional” health benefit are increasingly popular
- Millennials represent the largest portion of pet owners in the US
- Due to stringent manufacturing controls, US-made treats are in high demand
2. Evaluate Private Label Options vs Making Your Own Treats
Next, you need to consider the pros and cons of partnering with a private label pet products company versus making and/or baking your own treats. If you want to create your own treats, you will have to come up with a plan to do everything from making the treats (following specific regulations), to branding and packaging, and ultimately growing the business. A quality private label company should already have products that can be branded with your logo and messaging. They should also be able to quickly ship your branded products to your store, warehouse, or third-party logistics provider.
3. Consider the Benefits of Single Ingredient Dog Treats
As mentioned earlier, pet parents are looking for treats that are clean and healthy. There is a growing emphasis on single ingredient treats and long-lasting dog chews. Chicken, beef, sweet potato, and carrots are great as dehydrated treats. Beef liver and chicken liver can be freeze dried to create treats that are great as food toppers, training treats, or for travel. Beef tendons and beef tracheas are popular options as long-lasting single ingredient dog chews (which are a great alternative to rawhide). Also keep in mind pet parents are looking for treats that are free from mixed meats, preservatives, fillers, grains, gluten, byproducts, chemicals, synthetics, artificial dyes, artificial flabors, horomones, and antibiotics.
4. Assess the Advantages of Limited Ingredient Dog Treats
If you prefer to focus on dog treats made with more than one ingredient, there is a growing trend for treats made with a limited number of natural wholegrain ingredients such as barley and oats. Other popular key ingredients include cane molasses, flaxseed, apples, and carrots. Pet parents are showing a strong preference for products without wheat, corn, or soy. Although many dogs are not picky eaters, it is important to do taste tests with our canine friends to ensure strong palatability.
5. Figure Out How to Make or Bake the Dog Treats
Next, you need a plan to make or bake the dog treats. Similar to foods sold for human consumption, there are specific regulations for processing dog treats. If these regulations are not followed correctly, there can be legal implications. Therefore, it is important to understand the requirements if you plan to do this yourself. You will need to purchase the materials and equipment, as well as have a facility to make the dog treats. If you partner with a reputable private label pet products company, all of the ingredients, materials, and production issues should be properly handled by the manufacturer.
6. Determine How to Package the Dog Treats
Once the treats are created, they will need to be packaged for sale. Common packaging options include commercial resealable pouches with labels or printing on both sides. Similar to the production of the treats, they also need to be packaged per industry regulations to ensure pet food safety requirements and not set yourself up for liability. If you partner with a quality private label pet products company, they should also handle the packaging process for you.
7. Develop a Logo and Branding for the Dog Treats
You will need to create a logo and brand identity for your dog treats. You want something that is unique, memorable, and stands out from the pack. You will need to apply this branding to your packages, and also use it in marketing your products. If you partner with a reputable private label pet products company, the should be able to add your logo and branding to the product packages for you.
8. Create a Plan to Market the Dog Treats
Are you planning to sell the dog treats through a traditional store like a pet shop or veterinary office? Or, are you planning to sell the dog treats through your own website or through an e-commerce platform such as Amazon? You will need to develop a plan to promote your dog treats to consumers using traditional marketing methods and/or online digital strategies.
9. Analyze How to Ship or Distribute the Dog Treats
If you plan to sell the dog treats through a traditional brick and mortar store, they will need to be shipped or delivered to the location, and you will need attractive in-store display units to promote the products. If you plan to sell the dog treats through your own e-commerce platform or website, you will need a system to ship the orders to your customers. If you partner with a company such as Amazon, you have the option of shipping inventory to them directly and having them fulfill the orders for you.
10. Devise a Plan to Grow and Scale Your Dog Treat Business
It is also important to think about how you will grow or expand your dog treat business over time. How will you add new products? What types of options should you consider? If you are considering partnering with a private label pet products company, be sure to ask about the depth of their product offerings, and what their plans are to introduce new products to the market. The right private label partner should be able to help you scale and grow your business well into the future.
Looking for Wholesale or Private Label Dog Treats?
If you’re considering selling a line of dog treats, working with our private label company can be a great way to expand your business. We currently have nine stock formula dog treat options, and we can also create custom formulas. We can help you create your own brand of dog treats featuring your logo and branding. We can also help you grow your business with our ever-expanding line of quality pet products.
About Natural Pet Innovations™
Natural Pet Innovations™ is a manufacturer of proprietary, natural-based, made in the USA product lines for dogs, cats, and horses. We specialize in creating turnkey private label products for our Amazon®, eCommerce and retail partners throughout the world. As a wholesaler and contract packager, we also offer custom formulations, bulk sales and concentrates.
In addition to white label pet treats, we also offer private label pet supplements, white label pet grooming products, and private label specialty items such as pet stain and odor remover and pet anti-chew spray.
We have perfected our turnkey private label process over the last 10+ years. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us today learn about how quick and easy it is to start promoting your own brand today.