If you have a pet products business and aren’t currently selling dog supplements, you might be asking yourself this question. Is the time right for me to start selling dog supplements? What things should I consider? What supplements are most popular?
Just as the sale of human supplements are trending up, the popularity of supplements for dogs continues to rise. Consumers are opting for more natural remedies for themselves and their beloved pets. Not surprisingly, the most popular dog supplement categories align closely with common ailments for dogs.
Most Popular Types of Dog Supplements
Although there are a broad range of dog supplements on the market, the most popular ones are shown to improve common problems. Some of these conditions are related to dogs in general, some are related to the normal aging process and some are related to issues typically associated with certain breeds.
Research shows the most sought-after supplements on the market today are formulations that assist in hip and joint pain management and those formulated with omegas and probiotics. Some of the most popular supplements address the following issues:
- Hip & Joint Pain
- Anxiety, Stress & Fear
- Skin & Coat Problems
- Digestive Problems
- Urinary Tract & Bladder Problems
What About Hemp Seed Oil and Hemp Seed Powder in Dog Supplements?
Hemp seed oil is often incorrectly referred to as CBD oil (cannabidiol oil). Although the two terms are often incorrectly used interchangeably, they are really two different things. Hemp seed oil is extracted from “industrial hemp plant” (Cannabis sativa L.) seeds. Whereas CBD oil is extracted from the industrial hemp plant stems, flowers and leaves. Different from CBD Oil, hemp seed oil does not contain phytocannabinoids. Rather, it is rich in nutrients and essential fatty acids such as omega-3 and omega-6, and in GMA (gamma linolenic acid).
Similar to hemp seed oil, hemp seed powder is also derived from industrial hemp seeds and does not contain phytocannabinoids. Hemp seed powder is ground hemp seeds and is rich in nutrients and essential fatty acids similar to those found in hemp seed oil. In addition, hemp seed powder is also rich in protein, amino acids and fiber.
Hemp seed oil and hemp seed powder are often added into supplements to address additional health concerns. Potential health benefits of hemp seed oil and hemp seed powder for dogs includes:
- Relieving joint pain and stiffness
- Reducing anxiety and having a calming effect
- Improving digestive health and reducing nausea
- Nourishing the skin and coat
Please Note: At the time of this posting, pet supplements with hemp seed oil and hemp seed powder may be sold on Amazon and through other online and retail stores. Pet supplements containing CBD may not be sold on Amazon due to their specific regulations. However, CBD pet products are being sold through other online and retail stores. Please consult with your legal advisor before purchasing CBD pet products for resale.
What About Private Label Dog Supplements?
Private label dog supplements offer companies an opportunity to develop their own line of dog supplements with their own branding and logo. The right private label partner can help you scale and grow your business. This is an ideal solution for online sellers, pet stores, vets, groomers and trainers.
Soft Chews, Liquid or Powder?
In addition to selecting the right dog supplements to offer; the actual supplements come in many forms. There are soft chews which are very popular. Many supplements also come in a liquid or powder form for dogs that don’t like soft chews. It’s important to evaluate the quality of the ingredients and the safety of the supplements. Other considerations include: minimum order requirements, suggested manufacturers sales price, labeling, packaging, shipping and overall customer satisfaction policy.
Dog Supplements Offered by Natural Pet Innovations
As a potential private label partner, Natural Pet Innovations offers seven stock soft chew dog supplements including: 1) Hip & Joint with Hemp, 2) Hip & Joint, 3) Calming with Hemp, 4) Calming, 5) Skin & Coat, 6) Digestive Care and 7) Urinary Tract & Bladder. We also offer dog supplements in powder and liquid forms with some supplements also being offered in bulk. In addition, we can formulate and produce custom supplement formulas. If you would like to learn more about our private label dog supplements, please contact us for more information.
About Natural Pet Innovations
Natural Pet Innovations™ is a manufacturer of proprietary, natural-based, made in the USA product lines for dogs, cats and horses for our partners worldwide. We specialize in creating turnkey private label products for our Amazon®, eCommerce and retail partners. As a wholesaler and contract packager, we also offer custom formulations, bulk sales and concentrates.
We have perfected our turnkey private label process over the last 10 years. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us to learn about how quick and easy it is to start promoting your own brand today.





