According to the American Pet Products Association (APPA), $95.7 billion was spent on pets in the U.S. in 2019. Also, per the 2019-2020 APPA National Pet Owners Survey, 42.7 million U.S. households own a cat. What this means is that the pet products industry is a huge market, and cats represent a BIG part of it overall.
Growing Popularity of Cat Supplements
As a product category, pet supplement sales are on the rise. The overall U.S. pet supplement market is projected to exceed $800 million by 2023 per market research firm Packaged Facts. When you consider 42.7 million U.S. households own cats, it is easy to extrapolate that supplements for our feline friends make up a big part of that number. Also, Packaged Facts’ February/March 2019 and April 2019 pet owners surveys show that:
• 29% of dog owners and 17% of cat owners purchased pet supplements in the previous 12 months.
• 87% of dog owners and 86% of cat owners who purchase pet supplements use human supplements, compared to 67% of adults overall.
So, if you have a pet products business and you are not currently selling cat supplements, you might be asking yourself if the time is right. As the research shows, consumers are opting for more natural remedies for themselves. These same consumers are very likely to purchase supplements for their cats. This trend is expected to grow exponentially.
Benefits of Private Label Cat Supplements
If you are considering selling a line of cat supplements, partnering with our private label company can be a great way to grow your business. We can help you develop your own line of cat supplements featuring your branding and logo. We can also help you scale and grow your pet products business with our broad line of quality private label cat, dog, and horse products.
About Natural Pet Innovations
Natural Pet Innovations™ is a manufacturer of proprietary, natural-based, made in the USA product lines for cats, dogs, and horses for our partners worldwide. We specialize in creating turnkey private label products for our Amazon®, eCommerce, and retail partners. As a wholesaler and contract packager, we also offer custom formulations, bulk sales, and concentrates.
We have perfected our turnkey private label process over the last 10 years. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us to learn about how quick and easy it is to start promoting your own brand today.