For 2023, the American Pet Products Association (APPA) projects a whopping $143.6 billion will be spent on pets in the United States alone! As consumers on a worldwide basis continue to spend more on their fur babies each year, research also shows their preferences for pet products mirror their own personal product choices. In the pet grooming product category, we see a growing preference for natural-based and plant-based products, as well as some other interesting trends.
What Consumers Want in Pet Grooming Products
- Natural-Based Products
- Multipurpose Products
- Products that Improve a Condition
- Products Sourced & Made In USA
- Eco-Friendly Products
- Unique or Customized Products
- Subscription Based Products
Natural-Based and Plant-Based Pet Grooming Products
Consumers are becoming more conscious of how common ingredients such as alcohol, phosphates, sulfates, parabens, and dyes are damaging to their skin and hair, and they are looking for options with natural and plant-based ingredients for their fur babies. Pet owners are shying away from products that contain potentially dangerous chemicals and synthetic ingredients as these are known to trigger allergic reactions in pets or cause skin irritation and scratching. This is a primary reason why natural-based grooming products are growing in popularity.
Multipurpose Pet Grooming Products
Pet grooming products that serve multiple purposes are becoming increasingly popular. For example, a 5-in-1 pet shampoo that cleans, conditions, moisturizes, deodorizes, and detangles is a popular choice because it saves pet owners time and money!
Pet Grooming Products That Improve a Condition
Skin irritation and scratching are common problems for pet owners. Grooming products that are made with cheap synthetic chemicals can actually dry out a pet’s skin and make itching worse! Natural-based pet grooming products made with plant-based cleaning agents are known to improve skin and coat health and reduce scratching. Consumers feel good about buying grooming products that also improve the health of their fur babies.
Pet Grooming Products Sourced and Made in the USA
As a result of wide-spread news about pet product safety recalls from other countries, many pet parents feel safer when they see “Sourced in the USA” and “Made in the USA” on the labels of their pet grooming products. Research shows support for pet products made in the U.S. is universal across all generations!
Eco-Friendly Pet Grooming Products
There is a growing preference for eco-friendly pet grooming products to help the environment. Natural-based pet grooming products are seen as being a more eco-friendly choice. Generationally, dog and cat owners in the younger two generations (Gen Z and Millennials) say they are willing to spend more on eco-friendly and ethically sourced pet products than their older counterparts.
Unique or Customized Pet Grooming Products
Pet parents like grooming products that are unique or are customized for their pets. For example, some pet grooming products are now being infused with essential oils to provide a calming or therapeutic experience for pets. Another example would be grooming products customized for dogs with white fur to remove tear stains around their eyes and saliva stains around their mouths.
Subscription-Based Pet Grooming Products
Subscription-based pet grooming product delivery services are becoming more popular, as they allow pet owners to receive a regular supply of products without having to remember to reorder. These services often offer discounts and customizable options, making them a convenient and cost-effective choice. This is a great option for pet product resellers as it offers a continual stream of income and opportunities to upsell and cross-sell with additional product categories.
Looking for a Fast and Easy Way to Create Your Own Line of Pet Grooming Products?
If you are looking for a private label partner to help you create your own line of pet grooming products, Natural Pet Innovations is a great solution! We will help you create your own line of grooming products. If you want to expand your business in the future, we also offer a broad range of other quality private label pet products including pet supplements, pet treats, and more. For additional suggestions on what to look for in a private label partner and how to market your products, please check out our recent blog post with tips on How to Set Up an Online Pet Store Selling Private Label Products.
We Offer Several Stock Formulas of Grooming Products for Dogs, Cats, and Horses
We offer seven stock formulas of private label dog grooming products, seven stock formulas of private label cat grooming products, and five stock formulas of private label horse grooming products. If you want something totally unique, we can add different ingredients! Please feel free to reach out to us to discuss your ideas and goals!
About Natural Pet Innovations
We are a manufacturer of proprietary, natural-based, sourced and made in the USA product lines for dogs, cats, and horses. We specialize in creating private label products for Amazon sellers, online pet stores, traditional pet stores, groomers, veterinarians, and other pet industry professionals. In addition to private label pet grooming products, we also offer pet supplements, pet specialty items, and pet treats. Please contact us today to learn how we can quickly and easily help you start promoting your own brand.
