Industry research estimates that $99 BILLION will be spent on pets in the U.S. in 2020, with $38.4 BILLION of it being spent on pet food and pets treats (per the American Pet Products Association). On an international level, growth projections for the global pet industry exceed $269.9 billion (USD) in 2025 (per market research firm Global Market Insights). As a product category, pet treats represent a rapidly growing sector in the global market, as people all over the world are treating pets like family members (a trend referred to as pet humanization).
Growing Trends for Pet Treats in 2020
- Pet parents looking for pet treats that mirror their own personal food preferences
- Millennials now represent largest portion of pet owners in US
- Growing demand for clean, health and nutritious pet treats
- Emphasis on single ingredient or limited number of natural ingredients in pet treats
- “Functional” pet treats that provide a health benefit are increasingly popular
- US-Made pet treats are in high demand due to more stringent manufacturing controls
Interested in Selling a Your Own Line of Pet Treats?
If you are researching private label, white label, or wholesale pet treats, working with our company can be a great way to expand your business. Natural Pet Innovations can help you create your own brand and/or full line of pet treats featuring your company branding and logo. With our broad range of private label pet products, we can also help you develop pet supplements, pet grooming products, and more.
About Natural Pet Innovations
Natural Pet Innovations™ is a manufacturer of proprietary, natural-based, made in the USA product lines for dogs, cats, and horses. We specialize in creating turnkey private label products for our Amazon®, eCommerce and retail partners throughout the world. As a wholesaler and contract packager, we also offer custom formulations, bulk sales and concentrates.
In addition to white label pet treats, we also offer private label pet supplements, white label pet grooming products, and private label specialty items such as pet stain and odor remover and pet anti-chew spray.
We have perfected our turnkey private label process over the last 10+ years. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us today to learn about how quick and easy it is to start promoting your own brand.





