Prior to the pandemic, the sale of natural pet supplements was steadily increasing. However, in 2020, natural pet supplement sales in the U.S. skyrocketed 21% to nearly $800 million! This dramatic growth is partially attributed to locked-down owners being more focused on their pets and looking for natural pet products to improve health and wellness while also reducing stress and anxiety.
Natural Pet Supplements Projected to Show Strong Continued Growth Post Pandemic
Per research conducted by Packaged Facts, pet supplements are expected to continue growing and exceed $1 billion by 2025. Other trends Packaged Facts identified in their most recent report on Pet Supplements in the U.S., include a continued increase in online shopping, and pet owners using pet supplements to help prevent or provide relief from health-related issues or to promote overall health and wellness. Additionally, dog owners purchased the majority of pet supplements, spending over four times as much as cat owners.
Pet Humanization and Premiumization Spurring Continued Surge in Natural Pet Supplement Sales
Pet humanization is a term in the pet products industry to describe how people all over the world are treating pets more as family members. As nutritional supplements have become more popular to support health and wellness in humans, many pet parents are also giving their fur babies natural pet supplements. There is also a trend toward premiumization, where pet parents are looking for high-quality natural pet products and shying away from products made from cheap synthetics and that contain dangerous chemicals. Both of these trends bode well for the continued growth of the natural pet supplement market.
Solution-Based Pet Supplements are Most Popular
Research shows there are many pet wellness issues that can be treated with natural solutions. Products formulated to potentially address specific problems are increasingly popular. For example, pet supplements to address anxiety, hip and joint issues, skin & coat health, digestion, urinary and bladder health are frequently requested. Some of the most popular supplements address the following issues or conditions:
- Reducing anxiety and having a calming effect
- Relieving joint pain and stiffness
- Improving digestive health and reducing nausea
- Nourishing the skin and coat
- Supporting the immune system and promoting overall health and wellness
Grow Your Business with Private Label Dog Supplements
If you’re researching how to sell your own line of natural dog supplements, working with our private label company can be a great way to grow your business. We can help you develop your own line of quality natural-based supplements featuring your logo and branding. In addition, we also offer a broad range of other quality private label pet products to help you expand your business to the next level over time!
Natural Pet Innovations™ Offers Eight Stock Formulas of Natural Dog Supplements
We currently offer 8 stock formulas of private label dog supplements made with key natural ingredients. These formulas are shown to improve or alleviate common health issues for our furry friends. We also offer pet supplements in powder and liquid forms, and some supplements are available in bulk. In addition, we can formulate and produce custom supplement formulas.
- Allergy Soft Chews
- Calming with Hemp Soft Chews
- Digestive Soft Chews
- Hip & Joint Soft Chews
- Hip & Joint With Hemp Soft Chews
- Multivitamin With Hemp
- Skin & Coat Soft Chews
- Urinary Tract & Bladder Soft Chews
About Natural Pet Innovations™
Natural Pet Innovations™ is a manufacturer of proprietary, natural-based, made in the USA product lines for dogs, cats and horses for our partners worldwide. We specialize in creating turnkey private label products for our Amazon®, eCommerce and retail partners. As a wholesaler and contract packager, we also offer custom formulations, bulk sales and concentrates.
In addition to private label dog supplements, we also offer private label grooming products, private label specialty items and private label dog treats.
We have perfected our turnkey private label process over the last 10 years. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us to learn about how quick and easy it is to start promoting your own brand today.
