The pet care market is a booming industry, and there are many emerging trends that will shape future growth. By 2027, Global Market Insights, a market research firm, projects the international pet industry will exceed $350 billion (USD). To help plan for the future, we’ve put together a list of top 10 things pet parents want in products and services today.
1. Products & Services to Treat Pets Like Family
A silver lining of the pandemic is that it strengthened the bond between people and their pets. As people sheltered in place due to the crisis, pet adoptions surged as more families added furry friends to their households. This rise in pet adoption led to increased spending on pet care. Industry research suggests one in five pet owners boosted their pet-related spending during the COVID-19 crisis. As people are treating pets like family members, they are looking for products and services that mirror their own preferences. This is an over-arching theme for all the other items on this list.
2. Natural Pet Products
As more people understand the dangers of synthetic chemicals and harmful ingredients, they are looking for more natural-based products. The trend in pet products was first seen in a growing demand for natural pet food. The movement has grown to include treats, supplements, grooming products, bedding, cat litter, flea and tick repellents, toys and more. Research shows pet parents are willing to spend more on products that contain natural-based ingredients.
3. Premium Pet Food and Treats
In 2020, the pet food segment accounted for 94.2 billion (US) in expenditures. Pet owners are looking for food choices that are reflective of their own preferences. There is a growing trend toward clean, healthy diets that contain a number of limited natural ingredients. Protein rich diets have been shown to improve overall pet health, so many pet parents are looking for protein rich foods including pet treats.
Traditional proteins, such as chicken and beef, are still preferred by the majority of pet owners. However, unique and exotic proteins such as rabbit, duck and wild boar are anticipated to be increasingly popular in premium pet products. There is a preference for whole grains, and products that are “Made in the USA” are popular due to stringent quality controls.
4. Pet Supplements to Promote Wellness
According to a report by Grand View Research, the global pet supplement market is expected to reach over $1 billion by 2027. The most popular pet supplements are shown to improve the most common health concerns such as preventing joint problems, keeping pets calm during stressful times, and promoting general wellness. However, research indicates the fastest-growing pet supplement category is CBD. Sources have reported that online searches for “cbd for dogs” are up 7400% over the last 5 years.
5. Mobile Pet Grooming & Quality Grooming Products
There has also been growing demand for mobile pet grooming services. Mobile grooming is an ideal solution as more busy professionals are working from home. For elderly pet owners, limiting exposure to other people and pets has been an important factor. Mobile grooming fits the pet owner’s schedule, reduces stress for the pets, reduces the need for pets to wait in a kennel or cage, and eliminates trips to drop off and pick up the pet. Additionally, pet parents prefer for groomers to use premium products that are naturally based and do not contain dangers chemicals or harsh ingredients.
6. E-commerce & Pet Subscriptions
Online shopping continues to grow in popularity. In fact, global online sales are projected to reach $51.91 billion (USD) by 2027. To drum up recurring sales, more and more e-commerce sites are offering subscription delivery programs for pet food, pet treats, pet supplements, and other pet products. Research shows the pet-based subscriptions are very popular with millennials, who are now the largest portion of pet owners in the US.
7. Veterinary Telehealth Visits
As telehealth visits became more popular for people during the pandemic, they also grew in popularity with pet parents as a safer option for them and their fur babies. Many vet clinics have offered this as an option, and the trend is expected to continue.
8. Pet Insurance
The global pet insurance market size was estimated at $3.8 billion in 2019 and was expected to reach $4.4 billion in 2020 according to Grand View Research. As people are treating pets like family members, and pets are living longer due to better diets and treatments, the costs for veterinary care has increased. Pet insurance provides owners with peace of mind they can cover costly and unexpected vet bills.
9. Pet-Friendly Travel
As people see their pets more as family members, they want to take them along when they travel or go on vacation. As a result, pet-friendly travel is a growing trend that is expected to grow in the future. Many hotels, VRBOs, and resorts welcome pets, and there are growing online resources to help pet parents plan their trips and activities for their furry friends along the way.
10. Pet Tech
The advancements in pet tech are truly amazing. From camera-enabled treat dispensers, to self-cleaning litter boxes, and personal fitness trackers for pets, the sky is the limit when it comes to the latest tech gadgets for our furry friends. This market is expected to grow rapidly as more products and technologies are harnessed to help us interact and care for our pets.
Interested in Selling Your Own Line of Pet Products?
If you’re thinking about selling your own line of pet products, working with our private label company can be a great way to grow your business. We offer products for dogs, cats, and horses. We can help you create your own private label products featuring your logo. We can also help you expand and scale your business with our continually-evolving line of quality pet products.
About Natural Pet Innovations™
Natural Pet Innovations™ is a manufacturer of proprietary, natural-based, made in the USA product lines for dogs, cats, and horses. We specialize in creating turnkey private label products for our Amazon®, eCommerce, and retail partners throughout the world. As a wholesaler and contract packager, we also offer custom formulations, bulk sales, and concentrates.
In addition to white label pet treats, we also offer private label pet supplements, white-label pet grooming products, and private label specialty items such as pet stain and odor remover and a pet anti-chew spray.
We have perfected our turnkey private label process over the last 10+ years, in line with pet industry trends. We are committed to offering our partners only the highest quality natural products and providing them with unsurpassed customer support. Please contact us today to learn about how quick and easy it is to start promoting your brand today.