If you are doing research on how to create and sell your own line of dog treats and dog chews, we have some suggestions to help you quickly and easily launch your business. First, it is important to understand the market for dog treats and dog chews is large and growing!
Per the American Pet Products Association, 54% of U.S. households own a dog, which equates to 69 million homes. Research shows most of these pet parents frequently buy dog treats and chews for their fur babies. To help with your planning, we’ve listed below some trends of what consumers are looking for in dog treats and chews today!
Pet Parents are Looking for More Premium and Healthy Treats
There is a growing trend of consumers buying more premium products for their fur babies. This trend is often referred to as “pet premiumization” in the pet products industry. In terms of dog treats and chews, this growing demand for premium treats results in consumers seeking more clean and healthy options. Single ingredient treats are increasingly popular, and limited ingredient treats are also perceived as being of a higher quality than treats made with a large number of ingredients.
Pet Owners Continue to Treat Pets Like Family Members
Another trend that is impacting the pet products industry is the way more and more people are treating pets as family members. This trend is referred to as “pet humanization” and is growing around the world. This trend bodes well for the marketing of premium dog treats because pet parents want to spoil their fur babies with more high-quality treats and snacks.
Millennials Continue to Be the Largest Percentage of Pet Owners in US
Because millennials have taken the lead in pet ownership in the US, it is important to tailor products based on their purchasing patterns. As this relates to dog treats, millennials tend to focus more on quality ingredients. They are also more likely to purchase items online or from e-commerce sites.
Healthy Alternatives to Rawhide
As more and more pet parents understand the dangers of rawhide, long-lasting healthy chews have become more popular. Single ingredient chews made from beef tendons and beef tracheas are two frequently requested options because they are seen as being healthier while also being more long-lasting.
US-Made Treats Growing In Popularity
With recalls of dangerous pet products frequently making the news, there is a growing trend in consumers seeking dog treats and chews made in the US. These products are seen as being safer and of a higher quality than many products imported from other countries.
The Fastest and Easiest Way to Start Selling Your Own Line of Dog Treats and Chews
If you are considering selling your own line of dog treats and chews, the fastest and easiest way to get your business up and running is by partnering with a quality private label pet products manufacturer. A quality private label partner can help you bring your own brand of dog treats and chews to market quickly and offer much-needed support throughout the process. Here is an article with some helpful suggestions: Top 10 Tips for Starting a Dog Treat Business.
Natural Pet Innovations Offers Nine Stock Private Label Dog Treats and Chews
We offer nine stock formulas of private label dog treats and chews. We can package these in different sizes, and we are also able to offer them in bulk if you want to repackage them yourself. We can also add other ingredients to our dog cookies to help you create your own 100% unique dog treats.
Our current stock formulas include:
- Freeze-Dried Chicken Liver Dog Treats
- Freeze-Dried Beef Liver Dog Treats
- Dehydrated Chicken Breast Dog Treats
- Dehydrated Beef Heart Dog Treats
- Dehydrated Sweet Potato Dog Treats
- Dehydrated Carrot Dog Treats
- Beef Tendon Dog Chews
- Beef Trachea Dog Chews
- Dog Cookies
About Natural Pet Innovations
Natural Pet Innovations™ is a manufacturer of private label products for dogs, cats, and horses. We specialize in creating turnkey private label products for our worldwide partners. In addition to private label dog treats and chews, we also offer private label dog grooming products, private label dog specialty items, and private label dog supplements. Over the last 10 years, we have perfected our turnkey private label process. We are committed to offering our partners only high quality natural-based products and providing them with outstanding customer support. Please contact us today to learn how we can quickly and easily help you get started selling your own brand of pet products.