The market research firm Packaged Facts estimates U.S. Retail Sales of Pet Products and Services will reach $121.81 billion in 2024. Consumer preferences for pet products continue to mirror their own personal choices, and grooming products are no exception. As a result, natural-based pet grooming product sales continue to grow in popularity. We’ve identified five key factors we believe influence these purchasing choices.
Natural Grooming Products are Perceived as Being a Safe or Safer Choice
Pet safety is a concern for most pet parents, so they are looking for natural-based products without harmful chemicals. They are also looking for natural-based products without ingredients known to trigger allergic reactions or harm pets in other ways.
Pet Parents Prefer Natural-Based Grooming Products that Improve a Condition
A common problem for dog owners is skin irritation and scratching. Grooming products, such as shampoos that are made with cheap synthetic chemicals, can actually dry out a dog’s skin and make itching worse. Natural-based shampoos made with natural cleaning agents are known to improve skin and coat health and reduce scratching.
Consumers Are Searching for Natural Grooming Products that Mirror their Own Product Preferences
As consumers have become more aware of how common ingredients such as alcohol, phosphates, sulfates, parabens, and dyes are damaging to their skin and hair, they are looking for more natural-based shampoos and body care products. They are using these same preferences as they purchase grooming products for their fur babies.
Products Made in the USA are Perceived as Being Higher Quality and Safer Options
Manufacturing regulations in the US are known to be more stringent than in other countries. Due to widespread news of pet product safety recalls from other countries, many pet parents feel safer when they see “Made in the US” stamped on their grooming products. US-Made products are also perceived to be of a higher quality, especially when they are made from natural-based ingredients.
Eco-Friendly Pet Grooming Products Help Protect the Environment
Another important factor in the growing consumer preference for natural-based products is a desire to help protect the environment. Natural-based products are seen as a more eco-friendly choice.
Interested in Selling Your Own Line of Natural-Based Pet Grooming Products?
If you are researching private label partners or looking for wholesale natural-based pet grooming products, working with our company can be a great way to grow your business. We can help you create your own brand and/or full line of quality, natural-based pet grooming products featuring your company logo and branding. We also offer a broad range of other quality private label pet products including pet supplements, pet treats, and more.
About Natural Pet Innovations™
Natural Pet Innovations™ is a manufacturer of proprietary, natural-based, made in the USA product lines for dogs, cats, and horses. We specialize in creating turnkey private label products for our worldwide partners. We specialize in working with Amazon sellers, online pet stores, traditional pet stores, groomers, veterinarians, and other pet professionals.
In addition to private label pet grooming products, we also offer white label pet supplements, private label pet specialty items, and white label pet treats. As a wholesaler and contract packager, we also offer custom formulations, bulk sales, and concentrates. Please contact us to learn how we can quickly and easily help you start promoting your own brand today.
